Check Out the Trailers for Apple's New Original Shows

Check Out the Trailers for Apple's New Original Shows


"For us, we're really excited because a show about apps doesn't work unless you're partnered with Apple", said Silverman, a TV industry veteran and the co-CEO and chairman of production company Propagate.

The reality show will feature a host of celebrity judges, including Gary Vaynerchuk, Jessica Alba, Gwyneth Paltrow and, who originally pitched the show to Apple. "The world has always had promotions, and I think it'll continue to do that", shared Apple SVP Eddie Cue yesterday at the ReCode conference.

Carpool Karaoke will debut on Apple Music in April, Cue said.

Inevitably such moves sparked speculation that Apple might be hungry to devour a big-name media company with analysts quick to ponder whether the likes of Sony Pictures, Netflix or Time Warner could be in the frame. If the panelist is interested, they will swipe right for yes, left for no (sounds like this show was inspired by Tinder).

"This will be available in most countries in the world", Cue said, adding later on that the show isn't limited to USA developers, so it could have a second life internationally (like so many other reality shows, from "Dancing with the Stars" to "MasterChef)".

The show resembles The Voice, but for app developers. And since this is Apple we talking about, their title will also be featured prominently in the App Store. Apple is reportedly working on the new show with entertainer and veteran TV executives Ben Silverman and Howard T. Owens.

Aside from a "Spring" release date, we don't know when the show will actually launch.

Mr. Cue's comments back up what Jimmy Iovine said earlier this year when he told Hollywood reporter, "At Apple Music, what we're trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video". "There are ways to do that (exclusives), and we will try different ways".

According to the Wall Street Journal, Apple is already in talks with producers and marketers from studios about licensing series and offering them to customers as part of its $10/month streaming music service.

I think there's a huge resurgence in podcasting.Can we do more and will we do more? It remains to be seen whether a "no" causes a pit at the bottom of the escalator to suddenly open, sending the failed contestants into the fiery pits of hell.

  • Terrell Bush