Facebook Can't Stop Copying Snapchat's Most Popular Features

Facebook Can't Stop Copying Snapchat's Most Popular Features


Shortly after the launch of Instagram Stories, it amassed as many users as Snapchat had - about 150 million.

It's integrated smart bots so you can use it like an assistant.

First, update the Messenger app on iOS or Android, if you don't have the feature already.

This is where Messenger Day's unique slant on Stories for messaging comes in.

In that sense, it is much like Snapchat and ephemeral in nature.

You can use it to capture and share photos and videos, including live videos.

The new feature is called Messenger Day, and if it sounds a lot like Snapchat, it's because it basically is Snapchat.

In case you belong to a market where Messenger Day wasn't a thing until now, it would take a little bit of learning on how to use the new feature.

Just tap the icon on the left of your friend's stories, the one that says "Add to your day", or tap the shutter button at the bottom. Your settings will apply to everything you post to that day, so if you've selected a limited audience but decide later you want to share something with everyone, you'll have to wait until the next day. Next, take a photo or video and tap the smiley face icon in the top right to add art and effects.

Once you share it to your Day, it will be viewable for 24 hours.

When sending the post, it is possible to send it to a general Messenger Day-story that all contacts can be seen or it can be sent to individual contacts for a private messaging experience. Snap, meanwhile, is still a relatively small app compared to any of Facebook's, which makes it extremely susceptible to Facebook's efforts to co-opt its most popular functionalities.

Whether Messenger Day is the answer to Facebook's problem remains to be seen. Messenger Day lets you chronicle your day in order from start to finish, creating a timeline of photos and videos augmented with plenty of filters and stickers along the way.

On a basic level, that means you can choose to share your Day with a custom group of friends, family or colleagues.

To choose who can't see your Day, tap the Profile icon, tap My Day, tap Everyone Except, and then choose who can't see your day. The social media giant first began testing this feature in Poland past year and finally, the update has been rolled out on Android and iOS globally. It is also possible to add them from conversations with friends.

  • Terrell Bush