Twitter to let advertisers buy video ads on Periscope

Twitter to let advertisers buy video ads on Periscope

IT

In an effort to increase revenue, Twitter has made a decision to monetize its live-streaming service Periscope. "This is exciting for creators and publishers who now can monetize the content they create on Periscope and exciting for brands who now have more types of video to advertise against", the spokeswoman added.

"For creators and publishers that use Periscope to go live on Twitter every day, these pre-roll ads present a new way to monetise their video content".


The ads are powered by Amplify, Twitter's existing pre-roll video ad product, which the company uses to run short commercials ahead of popular video, like National Football League or NBA highlights. "For marketers, they have a new source of brand-safe video advertising beyond what was previously available, including ads during live streaming programs from select premium publishers, Promoted Tweets with Periscope video and custom Amplify campaigns with premium content creators". Content creators, on the other hand, will now be required to select a small check box before starting your live stream to insert pre-roll ads in the beginning. You'll find out who followed you, who watched a video, and other activity-related insights. Twitter has announced that it will start selling the ad-slots from today. But, the features are now available more generally across the micro-blogging platform. A company spokesperson says these ad splits are "similar" to the existing Amplify deals. Twitter allowed for Periscope streams to be integrated within Twitter previous year.

Correction, 10:18 a.m.: This article has been updated to reflect that longer Periscope ads can be skipped. This will also give bored teens and creators to earn some bucks by streaming their lovely faces through the front lens of their cameras.

  • Terrell Bush