Fox thrives despite scandals involving O'Reilly and Ailes

As the New York Times reported, the advocacy group Color of Change is running a campaign to call on advertisers to pull their support of Bill O'Reilly.

The other companies pulling ads Tuesday were automaker Mitsubishi, personal finance site Credit Karma, drugmaker Sanofi, pet food company Ainsworth, men's shirt seller Untuckit, and online marketing firm Constant Contact.

Hyundai said it now has no ads on "The O'Reilly Factor", but it pulled spots on future episodes.

BMW said it suspended any adverts on the show following the reports, while Hyundai warned that, although it had no current ads on the show, it had given the order to pull any future spots.

BMW, Hyundai and Mercedes-Benz, among several other companies, have pulled their advertising from Bill O'Reilly's talk show on Fox. Some of these settlements were already known and date back to 2004.

Celebrities have used social media to ask Fox News to take action against the host, including comedian Patton Oswalt and Bette Midler.

The Top-rated Fox News show The O'Reilly Factor, a subsidiary of Twenty-First Century Fox Inc (NASDAQ:FOXA) may no longer have the popularity it has been enjoying.

Apparently, the company has stood by O'Reilly who claims that the allegations are as a result of his prominence.

Fox News typically denigrates those who file suit or criticize its stars and executives, but it is now uncharacteristically subdued, in keeping with a promise made last summer that the culture of the network would change.

In a statement posted on his website on April 1, O'Reilly wrote in part: "Just like other prominent and controversial people, I'm vulnerable to lawsuits from individuals who want me to pay them to avoid negative publicity".

O'Reilly has not directly responded to the substance of Walsh's depiction of this episode but issued a more general statement saying no women had filed complaints through the network's human resources department.

A senior official at 21st Century Fox tells NPR it has spoken to O'Reilly and that the host has given assurances he believes in the company's commitment to offer a welcoming workplace for all staffers.

According to research firm Kantar Media, the show collected over $178m in ad dollars in 2015 and another $118.6m in the first nine months of 2016.

Looking at the names of the defectors, it is clear that the show brings in an incredible amount of revenue. "We will continue to monitor this situation as we assess our long-term strategy".

Allstate, meanwhile, said that the accusations go against its corporate values. Based on the serious nature of these allegations, we have made the decision to suspend all advertising on the program in question.

Like Allstate, Bayer also specifically cited its commitment to women.

  • Eleanor Harrison