Unable To Sell New Cameras, GoPro Wants To Buy Old Ones

Unable To Sell New Cameras, GoPro Wants To Buy Old Ones

IT

"Our Trade-Up Program allows us to introduce existing customers to the modern GoPro experience and prepare our community for the new software enhancements ahead", added GoPro Chief Operating Officer CJ Prober.

From a quick look at eBay you'll see that $100 probably isn't the best price you can get for your old GoPro, but if you're planning on upgrading anyway this does seem like an easy and cost-effective way of doing it. Returned cameras will be recycled responsibly via zero landfill and recycling methods appropriate to material type.

The problem that's facing the company is trying to convince owners of old GoPro models to upgrade to the Hero5. The company today announced the launch of a new trade-up program which will encourage existing customers to part with their GoPros and purchase a new one from the company.


The GoPro TradeUp program, now only available in the U.S., allows customers to trade in an old GoPro to receive either a US$100 discount on the company's flagship HERO 5 Black, or a $50 discount on the compact HERO5 Session.

To participate in GoPro's Trade-Up Program, visit the Trade-Up website, select the new camera you want to upgrade to, and then follow the instructions to return your previous-generation GoPro HERO camera. Once GoPro gets that oldie back, they'll process the discount and ship out a new, spiffy, camera of your choice. However, as desirable as a GoPro is, it's not something most of us need. This represents a pretty great discount for the HERO5, which is normally $399.99 United States dollars for the Black or $299.99 USD for the Session.

When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen.

  • Terrell Bush