Facebook Lets Developers Build Augmented Reality Experiences In Its In-App Cameras
- Author: Terrell Bush Apr 19, 2017,
Apr 19, 2017, 1:44
The company is taking a leap into a new realm of interactions, and they've started by sharing a lot of them today. Or use your smartphone's camera to spruce up your dinky apartment, at least virtually.
To Zuckerberg, augmented reality today means aiming a smartphone camera at just about anything and seeing virtual objects displayed on the screen. "We all want glasses or eventually contact lenses that look and feel normal but let us overlay all kinds of information and digital objects on top of the real world". He called for software programmers to help develop augmented reality-based apps to work with the technology, which Facebook called its "Camera Effects Platform".
Facebook executives stressed that the technology is still in its early stages, and that the "journey to the future of augmented reality is just one percent finished", as Deb Liu, vice president of platform and marketplaces, put it. The more filters and AR experiences Facebook has on its platform, the stickier the overall experience gets - and Facebook doesn't have to do all the heavy lifting and development work on its own.
After a few somber seconds it was back to talk of how technology - particularly augmented reality - can be used to build community.
But the shareholders said the fake news problem is a complex one and that more needs to be done.
Facebook Spaces is an app for the Facebook-owned Oculus VR goggles.
Now the tech giant, which has almost 1.9 billion monthly active users, is starting in earnest to build the camera into what the ceo described as "the first mainstream augmented reality platform". Now, through the use of the camera app, Facebook is going to be able to see in the room you're standing in and detect things like a Coke can or desk ornament.
Snap representatives did not immediately respond to an email for comment on Tuesday afternoon. It has become a popular way for people to communicate, but it's also been used to stream violence. "This will give people a chance to experience augmented reality in a way that isn't so scary or off-putting".
Which makes sense, assuming you're into the idea of wearing a computer on your face (and you're okay with Facebook intermediating everything you see and hear, glitches and all). He also expressed a desire to turn Messenger into the "yellow pages of messaging". In addition, the company pointed out that it prohibits spammers and removes hate speech from its platform.
Messenger will also let people chat with outside businesses as a group.
Besides, Zuckerberg also addressed issues with Facebook Live feature that recently got into the controversy with live streaming of murder. That raised questions about the company's ability to monitor gruesome material on its site.