Facebook-owned Oculus is winding down VR Story Studio
- Author: Joey Payne May 05, 2017,
May 05, 2017, 17:47
"When we started to show people [the Oculus Rift] in Hollywood, their question was "how do we get started?'..."
You can read Rubin's entire statement here. An Oculus spokesperson said that some of these experiences could be released through Oculus Studios, which now publishes major VR games like Rock Band VR and Robo Recall. The Studio created award-winning VR shorts, including Henry that bagged Emmy Award. Though they were great demos for that goal, the pieces themselves lacked gripping must-see narratives. Story Studio created a series of cutting-edge VR shorts, including Lost, Henry, and Dear Angelica, that would inspire traditional filmmakers - and a new generation of storytellers - to invest in VR. All the three films will, however, continue to be listed in the Oculus Store. They also released the highly praised Dear Angelica earlier this year and made a splash in 2015 with their Lost VR demo. Oculus will maintain Quill, the VR illustration tool Story Studio created for its latest (and, apparently, last) film Dear Angelica. The company will also allocate resources to third-party creatives to build out the VR storytelling library. This process will be applied to everyone including the senior management of Story Studio - a group that includes former Pixar employees Maxwell Plank and Saschka Unseld.
The king of the Virtual Reality - Oculus is shutting down its film studio. "This money will go directly to artists to help jumpstart the most innovative and groundbreaking VR ideas". These companies would often rub elbows with Oculus Story Studio at big film events like Sundance and Tribeca, ultimately all competing for the same limited amount of attention.
The news comes via a post over on the official Oculus blog, where Jason Rubin explained that Facebook and Oculus are entering into the next phase of development and progress of the VR ecosystem for the Rift. The move marks a shift in Facebook's policy as the company branches off from being one that focuses on the creation of VR content to one that propels it by other means.