Cleveland Cavaliers to make 'major announcement'

The pairing makes sense, as Cleveland's star player, LeBron James, is Akron's favorite son, and Goodyear is the city's cornerstone company.

The Cavs and Goodyear also announced Monday that the relationship will yield a very special community benefit to schools in Cleveland and Akron. Recently announced, the Cavs 2K eSports team will be one of the inaugural 17 teams in the league to launch an National Basketball Association 2K eSports franchise in 2018.

"I think initially [it was hard to accept] just because growing up you're so used to seeing just the classic jersey", said Cavs shooting guard Iman Shumpert.

The Cavaliers and Goodyear have struck a multiyear sponsorship agreement, starting with the 2017-18 season, to have a gold Wingfoot logo on the upper left of the Cavs' jerseys, with the Nike Swoosh symbol on the upper right. But seeing how they're doing it, understanding why they're doing it and me, I kind of got the best of both worlds — I got to play in a jersey without it and I guess I'll be one of the first ones to play with it. However, including the exposure Goodyear will receive through video games, trading cards and social media, he estimates that figure could be as high as $30 million. Last year, the National Basketball Association became the first major sports league in the country to allow corporate logos to be featured on jerseys. "So, it's part of it now and we'll move from there". Jerseys with the patches won't be for sale through the National Basketball Association store, but teams can choose to sell them through their own retail shops. Protected sponsors include broadcast partners (ESPN, ABC and Turner), Spalding (the official ball) and Tissot (the official timekeeper). "I can't imagine a better situation with our new Cavs jersey than bringing together Nike and Goodyear, two companies that mean a lot to me and my family". The Akron Goodyear Wingfoots won the first title that season. It is most famous for its blimp, which flies over sporting events. The win marked the first time in NBA history that any team has overcome a 3-1 deficit to become NBA Champions.

  • Stacy Allen