Google makes changes to AdSense to increase transparency for publishers
- Author: Eleanor Harrison May 16, 2017,
May 16, 2017, 7:20
In 2016, Google removed more than 100,000 publishers from its AdSense program and claims it reviews thousands of sites for violations each day. One, because ads can be pulled from a page quickly, there is a lower chance ads will be allowed to show alongside objectionable content. This will lead to fewer disruptions for publishers who rely on AdSense income.
In an attempt to address advertisers' concern over where their adverts appear, Google is adding stringent guidelines for its advertising network.
Google has released two new updates to help its AdSense partners understand and manage policy violations in its AdSense network.
Tech giant Google has updated its programmatic and ad sales platform, AdSense, which would now be removing ads from the web pages that violate AdSense policies without punishing entire website.
The new technology will monitor policy violations and enforce them by allowing Google to stop serving ads on select pages rather than the need to remove ads from the entire site.
When a page is found in violation of a policy, publishers will get notified by the policy team via email that says something like, "We've discovered one new page on your sites that don't comply with AdSense policies".
Publishers can check policy actions that affect their sites and pages from the "Policy Center" which will be announced soon. "Our policies exist to balance publishers' needs with those of our users, advertisers and all of the parties that depend on it to keep the open web going", Google wrote in the post. Taking down ads only on the pages that violate company policy means publishers will not be in danger of ads wash out in their websites or blogs. It is today debuting a Policy Center, which will also tell you the steps which can be taken to resolve the issue and minimize the impact on the website's bottomline.
Spencer is in charge of the team that works on advertising and publisher policies aimed at preventing bad ads and he also represents Google in industry groups that develop and advocate for industry standards. The changes, which include different default settings, more account controls for advertisers, and a hiring spree to develop new artificial intelligence tools, were implemented after companies began boycotting Google because their ads appeared next to offensive videos.