Amazon to host Prime Day in India; What about Flipkart?

If you are new to Prime Day, Amazon has published a neat guide on how to get the most out of Prime Day on the Prime Day page.

Not a prime member?

After two iterations of the bargain blowout, Amazon announced the third annual Prime Day is coming July 11 (but deals start the night before).

Select food and household items available in Prime Pantry can be bought by Prime members at a discount of upto 35%. Six latest Indian and worldwide blockbusters will be launched over six days. What good is a hundred thousand deals if you can't find one for something you actually want to buy?

Perhaps aware of its increased influence, Amazon mentioned in its announcement Wednesday that 40 percent of its "Lightning Deals" promotions on Prime Day will come from small businesses and entrepreneurs.

Are you already a Prime member?

However, Amazon also offer a free 30-day trial. All the deals will be unveiled on July 9 so Prime members can plan in advance and purchase the products accordingly.

Amazon has confirmed exclusive product launches from 30 brands, including Honor, LG.

A new study from Radial, which helps retailers strengthen their e-commerce operations, claims the gravitational pull of Prime Day has extended the peak holiday shopping season.

The Prime Day line-up for video is like this: Star Trek - Beyond on July 5, Deepwater Horizon on July 6 Baahubali: The Lost Legends Episode 9 on July 7, Sully on July 8, comedy special Haq Se Single on July 9. During the sale period, Amazon TV Fire Stick will be offered with Rs 499 cashback.

Visit amazon.com/primeday for more information about Prime Day. There will also be no minimum order value. So far we know about one official Prime Day 2017 TV deal. The BookMyShow offer gives users discount of Rs 200 or 50 percent (lower of the two) on movie tickets, with validity up to September 30. Buyers in some countries will also be rewarded with gift vouchers.

Amazon noted that several deals will start Thursday, June 29.

Walmsley suggests investors seek out an "attractive short-term opportunity" in Amazon stock over the next few days as the Prime Day announcement looms. If you're not a member, you can still participate in Amazon's biggest Prime Day yet by starting your free Prime trial anytime before or on July 11. If someone is paying $100 a year for a membership that gives them all kinds of exclusive perks, including free speedy deliveries on nearly any item, they're more likely to do all their shopping through that service. Every part of our business is working to deliver more deals for a record number of shoppers.

  • Eleanor Harrison