Oculus slashes price of Rift headset

Oculus slashes price of Rift headset


Oculus is cutting the combined price of its Rift headset and Touch controllers to $399 for six weeks beginning on Monday, said Jason Rubin, Oculus vice president for content.

The Oculus Rift + Touch bundle will be on sale, starting today, for a limited time for $399 in the U.S. and (unsurprising given the current exchange rate) £399 over in the UK. Not only did we see a rather tempting discount on the HTC VIVE for the Steam Summer Sale, but it wasn't long before Best Buy was offering a deal of its own on the Oculus Rift.

Facebook has slashed the price of its Oculus Rift headset and motion controllers again, as the gaming market continues to show signs of hesitation in embracing the VR system.

There are some exciting hardware developments on the horizon in VR, including Steam's Knuckles controllers, which look like they'll offer even more versatility than Oculus Touch, but those are still a ways out from consumer release.

Others, though, say the price cut suggest that "Oculus Rift is Dead in the Water". According to research firm Superdata, Facebook sold 243,000 headsets in 2016.

Back in March the company cut the price on the Rift and Touch controllers to $598 from $798. Sales of headsets powered by smartphones have far outsold heavier-duty devices like the Rift. At the time, Rubin said the action was created to bring VR to a broader audience. Coming in second was the PlayStation VR headset, which SuperData said shipped 375,000 units. "We're following exactly the game plan that we said we were going to follow from the start", the executive said. Sales are not always negative.

We've reached peak summer, and what better way to celebrate it than saving nearly $200 on one of the best VR headsets in the market right now?

  • Terrell Bush