Huawei introduces new mobile AI assistant; to challenge Samsung's Bixby, Apple's Siri

Richard Yu, CEO of Huawei's Consumer Business Group, explained that Huawei's mobile AI is a combination of on-device AI and cloud AI.

The latest Kirin 970 chipset is powered by an octa-core CPU (four ARM Cortex-A73 CPU cores and four ARM Cortex-A53 cores), 12-core ARM Mali-G72 graphics unit. Built using a 10nm advanced process, the chipset packs 5.5 billion transistors into an area of only one square centimeter.

The new chipset is expected to be featured in Huawei's Mate 10 flagship smartphone. Huawei says the new chip offers 25x more performance while being 50x more efficient, being able to process 2000 images a minute. 4-Hybrid is Huawei's moniker for its new autofocus system and includes phase and contrast detection (what are the other 2 though?).

The company also confirmed that the upcoming smartphone Huawei Mate 10 and Huawei Mate 10 Pro will be powered by the same SoC.

Cloud AI has seen broad application, but user experience still has room for improvement, including latency, stability, and privacy, according to the vendor.

"The Kirin 970 is faster, better and more secure than anything else available [in the market]". This was found in the previous generation processor Kirin 960.

The executive emphasized the platform's capabilities to deal with heavy data workloads on-device, instead of relying on machine learning models connected to the cloud like the rest of the competition. Supported by strong chip processing capabilities, devices will become more cognitive of user needs, providing personalized and readily accessible services.

The company assures its newly announced Kirin 970 chip can preserve battery life on phones by up to 50 percent.

Chinese electronics giant Huawei unveiled its first mobile personal assistant with artificial intelligence in Berlin, in hopes it will rival the dominance of Samsung's Bixby and Apple's Siri.

  • Joey Payne