Amazon Fire HD 10 review (2017): Amazon's Alexa tablet goes hands

The Amazon Fire HD 10 (2017) won't be shipping until October 11, but you can pre-order the tablet from today on Amazon's website.

The Amazon Fire HD 10 is available to pre-order now, and it will ship starting October 11 (US link and United Kingdom link). Amazon will also have a range of covers - in black, marine blue, punch red, and cobalt purple - which will both protect the Fire HD 10 and stand it up in either portrait or landscape orientations.

Amazon has unveiled a refreshed version of its Fire HD 10 tablet. Amazon added Alexa to its tablets past year, but it's now the real Alexa voice controls you know and love from the Echo.

It seemed to work well in our testing and Alexa can open up apps when you've got your hands full or you're in the middle of cooking.

"For less that $150, the all-new Fire HD 10 offers a lovely 1080p Full HD display, faster performance, more storage, and up to 10 hours of battery life". With the addition of Alexa, users can utilize easy voice commands to play music, set timers, dim smart lights, and much more. The tablets represent a gateway to bring people further into Amazon's ecosystem, encouraging them to purchase items online, or subscribe to Amazon content. The company says it is 30% faster than the last generation and supports two times the amount of RAM. Neither premium enough to warrant its £170/$230 price tag, nor cheap enough to excuse cost-cutting concessions like a 1280×800 pixel resolution screen (resulting in a paltry 149 PPI when stretched over 10-inches), there was little reason to recommend the HD 10 over its cheaper and smaller cousins. There is also an 802.11ac Wi-Fi adapter so streaming can be done seamlessly.

Preorders for the new Fire HD 10 begin on Tuesday. Pairing this display with the Dolby Atmos dual stereo speakers, the HD 10 offers a great viewing experience for a low cost.

"For customers that just want a really good, well-priced tablet that's primarily focused on entertainment, that's really where we've hit out sweet spot", Keith said.

This isn't the new tablet's only upgrade.

So for example if you like crime thriller novels, it's likely the For You section will recommend you books of that genre to purchase directly from Amazon's Kindle store.

  • Joey Payne