Essential Phone is now $200 cheaper in U.S., going for $499
- Author: Joey Payne Oct 24, 2017,
Oct 24, 2017, 0:38
Despite sporting an interesting design, edge-to-edge display, and having introduced the screen "notch" well ahead of Apple's iPhone X, the Essential Phone hasn't really taken the USA market by storm, with some suggesting that the attention the phone initially got was down to Rubin's involvement as a pioneer of Android, rather than the handset's credentials.
Essential Phone specifications: The phone features an edge-to-edge 5.7-inch QHD display with a resolution of 2560×1312 pixels. Since the company had recently launched the device, it is interesting to note that it will offer an additional $200 for the people who had already bought the device.
Moreover, the brand is also offering a Friends and Family discount coupon of $200 to existing customers.
Essential Phone made big waves during its launch earlier this year.
The brand's blog read, "At Essential, one of our driving principles is that premium craftsmanship and the latest technologies shouldn't be for the few". The price cut is on both black and white color variants of the device. We expect it to change in the next couple of hours.
It's easy to imagine that the price drop is a response to those numbers, but Essential claims that the low cost and word of mouth are more effective than "a massive TV campaign to capture your attention".
Meanwhile, the price cut comes after Essential accidentally phished its own customers, an incident for which Rubin personally apologized.