Singapore Airlines rolls out premium cabin products

But a decade after it first introduced the A380 - the world's largest passenger jet - Singapore's own luxury standard has been leapfrogged by competitors in the Middle East like Dubai's Emirates Airline and Abu Dhabi's Etihad Airways.

Each suite is furnished with a separate full-flat bed and a leather chair that can swivel up to 270 degrees.

There is another important feature in the suites i.e. the central divider between the rooms can be taken away to create a spacious room with a double bed for couples travelling together. The suites will also have a bathroom consisting of vanity counter and branded products from Lalique.

"The significant investment that we are making with the introduction of new cabin products demonstrates our commitment to continued investment in products and services, our long-term approach to ensure we retain our leadership position, and our confidence in the future of premium full-service air travel", said Singapore Airlines CEO Mr Goh Choon Phong.

Four more factory-fresh A380s will appear from early 2018 and 14 more superjumbos in its fleet will be given a tip-to-tail upgrade, including the new seats, starting from late 2018 to 2020.

The new Singapore Airlines A380 will be configured with 471 seats in four classes, featuring six Suites and 78 Business Class seats on the upper deck, as well as 44 Premium Economy Class seats and 343 Economy Class seats on the main deck.

Some carriers that include Qantas Airways and United Airlines haven't installed first class on their new crafts, which gave rise to a high demand for the business class that often has fully flat-beds now. There is also an under-seat stowage for cabin and laptop bags, which were not present before.

Premium Economy Class comes with a contemporary and stylish design.

"While suites generate publicity and headlines, the ticket price is far beyond the reach of most passengers", he said. Each leather-finished seat is 19.5 inches wide, with eight-inch recline and a seat pitch of 38 inches to offer some extra leg room. While the revamp will better utilize the aircraft's space, it will not reduce the size of economy class seats. The Economy Class seat also features a more contemporary fabric seat cover design.

The Singaporean Airlines along with Cathay Pacific Airways Ltd are both struggling against bringing up worldwide competition to their rivals in China and the Middle East without necessarily involving domestic flights strengthen their gains. Leveraging on advanced technology and ergonomics, seats offer more legroom and back support, with a six-way adjustable headrest with foldable wings.

An 11.1-inch (28.19cm) touchscreen monitor eliminates the need for handsets, capitalising on its award-winning in-flight entertainment system, KrisWorld. Each seat is also equipped with a power supply, USB ports, personal storage space and ergonomically designed footrests.

  • Rogelio Becker