Stores were instructed to take down signage and advertising for Power Pass, and store them in their backrooms.
In a statement provided to GameSpot, the retailer said it chose to "temporarily pause" the launch of the subscription service due to "a few program limitations" that GameStop discovered. For $60, you can pick up any pre-owned game and return to the store to swap it out for a new one as often as you like for a period of six months.
Assuming PowerPass is relaunched in a functional manner sometime in 2018, this is still not the outcome GameStop wanted right now.
Kotakureports that GameStop has told its employees to pull down all promotional material related to the PowerPass subscription program.
But according to a report from Kotaku, just days before the service's full launch on November 19th, GameStop has made a decision to "temporarily pause" the roll out of the new service. The company says that those who have already purchased the service can get a full return.
GameStop's entrance into the game-rental market comes amid the company's continued financial difficulties. Employee speculation centers around GameStop's antiquated point-of-sale system, and specifically that it isn't equipped to handle the mechanics of a game rental service.
With the ever-increasing rise in digital gaming, GameStop's PowerPass program could be an important pillar of the store's business.
Keep an eye out as GameStop provides more information about PowerPass, and possible changes to the program. Along similar lines, Nintendo is set to launch a Netflix-like service for classic retro games on its Switch platform in 2018.