Instagram's Distinct Messaging App Could be A victor

When you launch it, you only have three screens: a settings section, an inbox to check out your messages, and the main screen where you can type in messages or send a photo or video to other users.

The service essentially takes the main Instagram app's messaging features and packs them into a separate experience, which will seamlessly communicate with the main, feed-oriented app. Kevin Weil, vice president of product at Instagram, said in a tweet that although Instagram Direct is only rolling out to these six countries at first, Instagram also "can't wait for you all to try it".

We want Instagram to be a place for all of your moments, and private sharing with close friends is a big part of that.

Facebook continues to expand its mobile footprint with messaging apps. I would miss the lack of messaging facility in the main Instagram app but if it means there is even a small possibility that Stories goes away from it and we go back to the good old days of pre-Facebook Instagram then I'm completely fine with it.

The app is now available today in six countries: Chile, Israel, Italy, Portugal, Turkey, and Uruguay, on both, iOS and Android.

The challenge for Instagram would be to expand Direct at the same time maintaining its simplicity which is the most appealing factor of the app.

According to The Verge, Direct opens in the phone's camera app, allowing users to snap a photo or video or send a message to users.

When users open the app, a camera will open that is identical to Instagram's, but with four new exclusive filters. You will be happy to know that for the new app, Instagram includes four new filters including one that censors your speech when you least expect it, and another that superimposes your mouth over your mouth (yes, it is as odd as it sounds). However, unlike Messenger, which always had the potential to be a full fledged messaging app, Instagram Direct only really works or is relevant within the realm of Instagram and becomes largely irrelevant on its own. If you anxious this new app would make private messaging complicated, this proves it won't. Since the social network made the split, the standalone Messenger app's grown into a veritable platform of its own, replete with an app store, chat bots, and a user base of more than a billion people.

  • Joey Payne