Amazon Acquires Connected Security Camera And Doorbell Startup Blink

Amazon Acquires Connected Security Camera And Doorbell Startup Blink


Financial terms of the deal have not been disclosed at this stage, but the retailer is making a serious push into smart home and connected security products. Its devices run on AA lithium batteries and are created to go anywhere from outside a home to the kitchen counter. Not to mention that they can come cheaper than even Amazon's own Cloud Cam, ranging from $99 to $129.

Further cameras followed, most recently the Blink Video Doorbell which was announced earlier in December. "We'll continue to operate under the Amazon umbrella selling and supporting the same great products you know and love", read the Blink website Friday. It's Day 1 for us at Amazon, and we're looking forward to seeing what we can deliver to our customers together.

Amazon is already a leader in both online shopping and physical logistics, but it is increasingly trying to meld the online and offline worlds.

The technology behind Blink's innovations isn't anything groundbreaking, but the company's acquisition by Amazon shows that there's more than meets the eye.

Amazon has reportedly been in talks with Phrame, a maker of smart license plates, that would let it leave packages inside a auto trunk. The company's plan is to also release a full home security system at some point in the near future. Preliminary reviews are mixed.

Blink products are already compatible with Amazon's Echo home assistant, which runs the Alexa voice service powered by Lex, an AWS-hosted deep learning engine for enabling natural language functions.

Walmart, meanwhile, is testing a system that would sync up with home security cameras to let delivery workers leave groceries in your home fridge.

  • Terrell Bush