Bringing it all together with Google Pay

Bringing it all together with Google Pay

IT

Called simply Google Pay, the new payment product also incorporates all the other different ways you could previously pay with Google, including Play Store app purchases or enabling your Chrome browser to automatically fill in payment info like credit card numbers and whatnot.

The rebrand is coming a little late in the game.

Google Pay definitely sounds better as a way to unite the company's payment solutions. It arrived in Australia in 2016.

How it's all going to work isn't entirely clear, but in a blog post, Google exec Pali Bhat says Google Pay will make digital payments "simpler, safer, and more consistent" by bringing all of its payment services under one brand.

Google has announced it's creating a more unified way of paying for things online and in-store. The Mountain View-based company says that a number of merchants already support this feature, including Airbnb, Dice, Fandango, HungryHouse, and Instacart. Users often have to struggle with multiple applications such as Android Pay, Google Wallet, etc.to pay for Google services, but this is all set to change now.

With this new system, your payment information will be saved in your Google account and will then be available to use everywhere you use Google products. That changed in 2015, when Google chose to spin off the tap-and-pay portion of the service into Android Pay. After years of brainstorming - Google finally has had the genius idea of unifying both these platforms under a single brand.

The launch of Google Pay is an attempt to create some brand cohesion, but there's no clarity on how long that might take, he said.

  • Terrell Bush