Smart speakers lead consumer growth

Smart speakers lead consumer growth

IT

We've built a way to answer those questions: The GearBrain - a compatibility checker designed for Amazon Alexa and Google Assistant, displaying every smart device that works with either of the leading smart speaker assistants.

While Google is claiming to have sold millions of Home speakers, it didn't give a breakdown of how those sales were split between the Home, the Home Mini, and the Home Max.

However, we hope Google isn't randomly making the announcements ahead of CES. They have been selling like insane and no one really knew at what rate until Google just let us know. Home Max was launched in mid-December at $399 -- so it's clear that it makes up a small portion f those million of sales. In the same post, the company revealed that Google Assistant is "now available on more than 400 million devices, including speakers like Google Home, Android phones and tablets, iPhones, headphones, TVs, watches and more".

This is the first time, Google is having a major presence on the show floor and most of it seems to be centred on the Assistant. But competition is expected to rise as the market heats up and more vendors enter the fray. In India though, we get limited features, and it's also disappointing that the company is yet to announce a Google Home product in the Indian market. Recently, Google added features such as Voice Match, Broadcast and Hands-Free Calling to the Google Assistant for Home devices.

But aside from shedding more light on the staggering growth of the smart speaker market, the survey also highlights another interesting trend - owners of smart home speakers, such as the Google Home and Amazon Echo, tend to use their smartphones less, while at home least. Though it's safe to say the the Home Mini is by far the most popular speaker for Google this holiday season.

  • Terrell Bush