But it looks like that "risk" is paying off as Fandango is reporting that the film, which is being dumped into the February doldrums to maybe give it an excuse if it flops, has sold more ticket pre-orders than any other Marvel film.
The film opens on February 16 which happens to be the four-day President's weekend.
Also on Wednesday, the actress Nyong'o posted a video to her Instagram account in which she hyped Black Panther's pre-sales record and even said she'd had difficulty securing tickets for herself. Civil War cashed in $179 million during its opening weekend two summers back. The forthcoming Marvel film just dethroned 2016's Captain America: Civil War as Fandango's best-selling MCU film in 24 hours after advance tickets went up for sale on Monday night, January 8. "The MCU has set itself in the real world as much as possible - so what does it mean for T'Challa to move around as this black man in a movie reality that tries to be a real world?" Let us know how excited you are for Black Panther by giving the movie your own ComicBook.com User Anticipation Rating below.
There may be a new king atop Marvel's movie empire.
Industry estimates do not believe at this point in time that Black Panther will emulate Civil War's opening despite the strong. The album will feature music from and inspired by Marvel Studios' Black Panther film including the lead single, "All The Stars", featuring Kendrick Lamar and label mate SZA, produced by Sounwave.