WhatsApp Launches The All New Business Application

"So today we're launching WhatsApp Business - a free-to-download Android app for small businesses", the company said on its blog.

WhatsApp's promising to spread availability of its Business app to more countries in the coming weeks.

If users have a personal and a separate business number, both versions of WhatsApp Messenger can be used on the same device and registered with the two different contact numbers. Even though the consumer version of WhatsApp is already used by several businesses in markets like Brazil and India, the company is beginning the WhatsApp Business roll-out with Indonesia, Italy, Mexico, UK and USA markets.

Companies will be able to create a business profile on WhatsApp by submitting information such as their business description, email ID, address, website and of course their phone number. There will also be access to message statistics so businesses can review what is working for them. That step is similar to the green verification badges WhatsApp added to selected business accounts on the standard app previous year.

After years of speculation, WhatsApp is finally rolling out its business app. Messaging tools will provide quick replies to frequently asked questions.

After being established on the network, businesses are free to use a variety of tools provided on the app, including smart messaging tools. Sad news that only Android user can take advantage of this app as its available only on Google's Play Store.

WhatsApp Business is now available to small business owners in the U.S., the U.K., Mexico Italy and Indonesia. "Greeting messages" can also be sent to customers which introduce the business to them during the initial conversation.

Other features include WhatsApp Web to send and receive messages with WhatsApp Business from the desktop and account type allowing clear distinction between a normal profile and a business account.

Businesses will also be identified as such on WhatsApp. Further, even companies can connect with customers more easily and effectively.

Luckily for them, the everyday user can control this by reporting any experience of spam and will be able to block numbers and businesses.

  • Joey Payne