Amazon Go, sensor infused store is now open for public

Once inside, customers shop as they normally would and then simply leave.

"The system is very accurate", Dilip Kumar, Amazon Go's technology vice president, said. Seattle Times reporter Christine Clarridge took the store for a spin - here's how it worked.

We asked ourselves: what if we could create a shopping experience with no lines and no checkout? The store works with an Amazon Go application - you enter Amazon Go, take the products you want and, thanks to the app, just leave again.

The checkout-free shopping uses the same type of technologies as self-driving cars: computer vision, sensor fusion and deep learning.

Anything a shopper takes off the shelf is automatically added to their virtual cart, and anything put back is taken out of the cart.

The new Amazon Go store opened on Monday in downtown Seattle, potentially beginning a transformation of the retail landscape as we know it.

What can you buy at Amazon Go? Inside, you'll find a wide variety of on-the-go foods such as salads, beverages, and ready-to-eat meals for breakfast, lunch, or dinner. Our selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates. And although he isn't privy to Walmart's advances with its own checkout-free tech, that retailer may still have a ways to go. But it will also provide ready meals or meal kits, including some from Whole Foods following Amazon's purchase of the chain a year ago, that contain all the ingredients needed for shoppers to make a full meal.

The shop, which is 1800-square-foot in size, is based at one of Amazon's office buildings. The bill will be charged directly to their Amazon account, while phones aren't necessary to shop. Customers must download the Amazon Go app and flash their unique code on a scanner before the gate will open, according to The Seattle Times.

The app starts with a brief welcome message and a walkthrough of how to get started with Amazon Go.

Like an Uber for supermarkets, the experience eliminates payment during the interaction and you'll receive a digital receipt a few steps down the pavement outside the store.

When the customer is detected leaving the store, their account is automatically debited to the value of the items in their digital basket.

  • Eleanor Harrison