The Pixel 3 phones will be designed and engineered in Taiwan
- Author: Joey Payne Feb 01, 2018,
Feb 01, 2018, 0:27
Google has officially greeted the talent that it bought from HTC for US$1.1 billion.
It means that Google now owns a major chunk of HTC, and soon all the HTC employees under the deal will be joining Google.
Google Pixel has 0.3 percent market share in the USA, according to Counterpoint Research, and sold 1.5 million phones in 2017 in general, which was up by 1 million the year prior, but was still well below the estimated 300 million shipped smartphones by Samsung.
The deal essentially hands over a portion of HTC's smartphone development team that worked on Google's Pixel hardware and access to other HTC devices that although acclaimed critically, didn't set cash counters ticking for the company.
Google has just closed its HTC Corp. acquisition deal, which was worth $1.1 billion.
While HTC will continue to work on smartphone and tablet products, the deal will see it enter into competition with a Google buoyed by its own former staff - and the deal, Google has confirmed, is now complete.
HTC said that it plans to focus more on the premium handset market after it released its latest flagship model.
To better compete with the iPhone, Google will need to replicate the hardware and software integration of Apple. These are the same people that helped shape up the Pixel and Pixel 2 (but not the 2 XL), and they will stay in Taipei, which is now Google's largest engineering site in APAC.
Osterloh added that with Google's hardware business now in its third year, the company remains "committed to building and investing for the long run".
We expect the Pixel 2 to be announced at an event in early October, and today Osterloh indicated the new smartphone wouldn't be alone.