'The Cloverfield Paradox' Trailer: Netflix Surprises Everyone With Latest Sequel

But in the early hours of this morning Netflix answered their prayers and delivered the long-awaited third film in the Sci-fi franchise produced by JJ Abrams, despite being rumoured for an April release on the streaming service. It was a first-of-its-kind move from the streaming giant, which may have taken its inspiration from the traditional TV networks that have used the post-Super Bowl time slot to promote new TV series or special episodes (such as last night's long-awaited This Is Us installment on NBC) for years.

The surprise was announced during an ad in the first half of the game that promised it was "coming very soon".

Two years ago, Dan Trachtenberg's directorial debut 10 Cloverfield Lane arrived, bringing new life to the sci-fi franchise initially launched in 2008. The second film, 10 Cloverfield Lane, was more of a psychological thriller that told the story of a young woman (Mary Elizabeth Winstead) who was being held hostage in an underground bunker by a man (John Goodman) claiming the surface of the earth was no longer inhabitable after the attack. In fact, prior to release, Paramount Pictures elected to refer to the film as an Untitled Cloverfield Movie.

Director Ava DuVernay also shared her excitement for Cloverfield Paradox on Twitter, where she called the film and its release a "gamechanger".

"At its best, The Cloverfield Paradox is a fantastically tense locked room mystery in space, playing off complex concepts like quantum entanglement theory". Rather, J. J. Abrams's Bad Robot production company buys out films already in development (or already been filmed!), slaps a new title on it, adds a few references to the "larger universe", and sends it out into the world. The team of astronauts aboard the ship will find out where, exactly, that monster came from as they fight for survival. And there's no way of knowing how many people do watch a movie like The Cloverfield Paradox, because Netflix doesn't release its viewing numbers.

The Cloverfield Paradox, directed by Julius Onah and produced by JJ Abrams, focuses on a group of astronauts who deal with some odd and mysterious happenings in space.

Yet Netflix doesn't always care about the opinions of professional movie reviewers when making decisions on original programming. If this was a test run for this kind of release, it definitely worked, and we have to assume Netflix will do this again when the time is right.

There are seamless elements that connect The Cloverfield Paradox to the first and second films nearly too easily.

Critics seem to agree that Cloverfield Paradox's weakest points are its characters and its story, with some calling it an terrible mess all around.

  • Kyle Peterson