Amazon unveils grocery delivery via Whole Foods chain

The new deal went into effect on Thursday. A slew of integration measures followed soon after, including steep discounts at Whole Foods retail stores for Prime members and the setting up of gadget shops at the stores to reach out to customers around the Christmas period.

It's the latest development following Amazon's $13.7 billion acquisition of Austin-based Whole Foods previous year, and a threat to other grocery delivery services - namely Instacart, which also offers two-hour delivery from Whole Foods and several other grocers.

While the option is now available in just four markets, Amazon says that it plans to expand it nationwide this year.

DISCUSSION QUESTIONS: What will the addition of Whole Foods to the Prime Now program mean for Amazon and the grocery chain? The orders will then be delivered by Amazon Flex drivers.

Well, at least you won't have to fight for a parking space outside Whole Foods anymore.

Amazon will kick-off its purchase of Whole Foods in grand fashion.

Amazon and Whole Foods today announced that they are rolling out two-hour delivery, in a move that ratchets up the ongoing retailer battle royale over who can get you your groceries fastest. And Prime Now delivers groceries from its facilities, but it has also offered grocery delivery from other physical stores, including Whole Foods rival Sprouts Farmers Market. Both of those companies, which have partnered with most of the country's major grocery chains, offer memberships that provide discounted delivery.

Amazon is making it easier than ever to get your grocery shopping done. The option is only available in four markets for now, but Amazon plans to expand it nationwide.

Those that live in the areas where Whole Foods delivery is available can make orders every day of the week. It also began selling Kindle e-readers in some of its 470 stores, and started selling Whole Foods-branded food on its site. "We're going to have a huge expansion ahead", said Landry.

  • Kyle Peterson