Google reportedly shipped 3.9 million Pixel and Pixel 2 devices in 2017

Google reportedly shipped 3.9 million Pixel and Pixel 2 devices in 2017


IDC's Research Director, Francisco Jeronimo, reports Google shipped 3.9 million units in 2017, remarking it is "still a tiny portion of the 1.5 billion market size".

Google launched the first Pixel phone in October 2016 and followed it up with the Pixel 2 and Pixel 2 XL.

Jeronimo points out how it's a "remarkable achievement to double sales", especially during a time when consumers mostly already have smartphones.

The bad news, however, is that Google Pixel devices have barely made a dent in the smartphone market, especially compared to the sales figures of Apple's iPhone.

Then again, maybe Google is fine with its Pixel simply being a reference design for Android devices.

Solving the stock issues with the Pixel 2 this year is a big improvement, but if Google really wants to compete in sales numbers, it has many more problems to solve.

In comparison, the Galaxy S8 and S8 Plus sold 20 million devices in around four months previous year. This would mean that Apple shipped more iPhones per week than the number of Google Pixel and Pixel 2 smartphones for the whole of 2017. In comparison, between their release in April 2017 and August of the same year, the Samsung Galaxy S8 and S8 plus sold 20 million units-and those were just two of the many phones released by Samsung that year. The devices come with powerful specifications and a bloatware-free experience with Google's mobile operating system that make them arguably the best Android smartphones in the market. We do expect Google to improve the Pixel in future years and actually become a decent iPhone alternative, as both Pixel series have had to deal with plenty of controversies.

  • Terrell Bush