Tinder to Allow Women to Make First Move in All Conversations
- Author: Terrell Bush Feb 16, 2018,
Feb 16, 2018, 2:10
Women will soon be in charge of their dating destinies, as Tinder has announced it will enable women to contact their matches first to start a conversation.
The new option allows women to choose whether or not to start a conversation, with their matches who are blocked from messaging them until they initiate the chat.
It won't be available at all, however, until a forthcoming Tinder update is released.
Ginsberg said: "Often, women don't really want the pressure of kicking off the conversation, but if they want it, that's great". She added "Giving people the choice versus telling people how to engage is the big difference".
As Tinder has become as famous for unsolicited pictures of male genitalia as it has for actually leading to true love and romance, the update is probably a wise decision on their part. "We build products for everyone, everywhere and I intend to ensure that we are consistently innovating and delivering products and features to address the needs of men, and of course, from my perspective, especially women, who are looking to meet someone new". This double-opt in design has made Tinder one of the most successful dating apps on the market to date, with now over 3 million paid subscribers in total, accounting for 30 percent of parent company Match's revenue in 2017.
The app's initiative will give women the option to turn the setting on or off, so they only have to message their matches first when they feel like it. And according to the company's new boss, it's about to undergo a big one.
There's no word as to when, exactly, Tinder's women-talk-first option will arrive.
And the move (apparently) isn't in response to its rival either.
To reinforce the notion of even matches, Tinder will continue to run with the rule of men and women needing to swipe yes on each another to begin messaging.