Global Smartphone Marketshare Q1 2018; Xiaomi posts 129% growth

Global Smartphone Marketshare Q1 2018; Xiaomi posts 129% growth


Xiaomi is the star of Canalys' report as well, as the company managed to post the highest growth in the last three years, Xiaomi grew by 116-percent compared to the same period last year.

According to figures from IHS Markit, Huawei remains the world's third largest smartphone maker, commanding 11 per cent of the market and shifting 39.3 million units - an increase of 14 per cent year-on-year.

A testament to this is Xiaomi taking over Samsung to gain the highest market share in India for two quarters straight.

"Xiaomi has done a great job recovering its position in its home market".

"People who are from a upper middle class background and who are enthusiastic about the changing trends in smartphones are definitely aiming at Motorola, Mi, Vivo instead of going for Apple, pixel or Sony". The iPhone X, one of Apple's latest devices in the market, for instance, started selling in Kenya last December for the godawful price of Kshs 130,000.

Sunnebo continued, "Despite being a household name in China and India, Xiaomi has turned its attention to Europe late, though it has quickly proven to be a worthy opponent". The company also grabbed 90 percent of all the industry profits in Q1 2018 with a global market share of 15.6 percent.

While the iPhone X may not have been as outrageously successful as previous iPhones, the new model didn't have any problems shooting to the top of the charts in the weeks and months after its release.

While Apple may discontinue the iPhone X soon, the smartphone's key features, including Face ID and Animoji, will nearly certainly trickle down to upcoming iterations of Apple's smartphone. Is the time finally up for innovations in the smartphone market? Its market share dropped to 7% in Q1 2018 from 7.8% in Q1 2017. The iPhone 7 was in fourth place with 5.6 million units. LG's smartphone shipments declined both annually (-23 percent) and sequentially (-18 percent) due to a revised smartphone launch strategy that led to no flagship launch in Q1 2018.

Besides selling low-margin smartphones, Xiaomi also makes money from internet services, which include advertising and gaming on its MIUI user interface that boasts 190 million monthly users globally.

For brands like Gionee, Meizu, TCL and Lenovo, a rebound seems hard at this time. It is also worth mentioning that iTel entered the Top 10 smartphone list for the first time. A planned carrier announcement fell through, and the company seems to have shifted focus to markets where it is performing well already and sees room for further growth. In the tentative report, the analyst firm expected the company to ink around 1.7 percent market share, but the reality belied expectations.

  • Terrell Bush