Snapchat's redesign of its redesign now out for iOS users
- Author: Terrell Bush May 12, 2018,
May 12, 2018, 7:28
Meanwhile, 26% of USA adults aged 18-34 indicate they use Snapchat at least once per day, compared to 3% of those aged 35 and older.
Among the changes that are reverted back is Snap and Chat returning to its appearance of chronological orders.
After the service announced and then began introducing a large-scale redesign of its app late previous year, more than a million people signed a petition calling for the app to switch back. The developers moved your friends' Stories to the right-hand side of the app.
Along with seasonality, Snap CEO Evan Spiegel attributed the poor performance to Snapchat's recent redesign, which separated content from a user's friends and professional publishers.
Late last month, we told you that Snapchat was testing a redesign of its UI.
"We learned that combining watching Stories and communicating with friends into the same place made it harder to optimize for both competing behaviors", said Spiegel during the call. Although very popular among its predominantly young user base, it has stalled in its growth.
Satisfaction levels for the app among current users aged 18-34 followed a similar trajectory, the market research firm found. A Change.org petition concerning the update attracted more than 1.2 million signatures from disgruntled users.
Now Snapchat appears to be responding, with the Stories feature being moved from the Friends to the left of the camera - an initial change that upset many - and are now back to the right of the camera screen when the app is opened. It waited for the time when the users would eventually adapt to the changes, although that didn't happen. We completely understand the new Snapchat has felt uncomfortable for many'.