Elon Musk Ramps Up War With Press, Accuses Media of 'Sugarcoating' Lies

After proposing a "Pravda" media rating site, Musk replied to his own tweet, saying, "Even if some of the public doesn't care about the credibility score, the journalists, editors & publications will". It was also the name of a Communist Party newspaper in the Soviet Union.

Musk's frustrations boiled over following recent negative media reports about Tesla, including Consumer Reports' decision this week to not recommend Tesla's Model 3 sedan after criticizing it for its long stopping distances and difficult-to-use controls.

The 46-year-old billionaire has been particularly sensitive about negative coverage of recent Tesla crashes that have made headlines, including a fiery March wreck that saw the driver of a Model X die after hitting a concrete median while in Autopilot mode.

Andrew Hawkins, a reporter at The Verge, commented on Musk's "big media companies" tweet, saying, "Musk continues his slow transformation into a media-baiting Trump figure screaming irrationally about fake news".

Musk's day of truth on Twitter started innocently enough with some retweets of SpaceX's latest rocket launch.

"Problem is", he said, "journos are under constant pressure to get max clicks & earn advertising dollars or get fired. It is how they define themselves".

'Tricky situation, as Tesla doesn't advertise, but fossil fuel companies & gas/diesel auto companies are among world's biggest advertisers'.

Musk previously came up with similar kind of ideas but this time, it seems all real.

Former NLRB Chairwoman Wilma Liebman, who has done legal work in the past for the UAW, told Bloomberg News on Tuesday that Musk's tweet could be grounds for an NLRB complaint. "You lost your credibility a long time ago". His follow up tweet was a poll, in which he asked the public if they thought his idea is good - at the time of writing, it has received nearly 500,000 votes, with 87% of respondents endorsing the Tesla CEO's view.

Musk has repeatedly missed targets for Model 3 production, which Tesla is banking on to establish itself as a mass market seller of electric cars.

  • Eleanor Harrison