Appleannounced its latest move to push into original entertainment, with the company signing a multi-year deal with Oprah Winfrey to create original programming.
LOS ANGELES Apple says it has reached a multiyear deal with OprahWinfrey to create original programs for its streaming service.
OprahWinfrey poses for photographers in London in this March 13, 2018 photograph. Netflix has been pouring an ungodly amount of millions into pumping out loads of original shows and movies, and they recently inked a deal with the Obamas for wide-ranging production of content.
Apple in November ordered two seasons of a dramatic series with Hollywood stars Reese Witherspoon and Jennifer Aniston, looking at the lives of people working on a morning television show. On Thursday, Amazon announced it had signed a first-look deal with Nicole Kidman's Blossom Films to work on theatrical, TV, and digital content. Also as part of that, she can produce and appear in projects for Apple. Through her Harpo Films, she has produced several Academy Award-winning features including "Selma", which was directed by DuVernay.
Under the deal with Winfrey, she will remain chief executive of cable channel OWN, which she launched in 2011 in partnership with Discovery Inc.
Other tech giants, possibly including Netflix and Amazon, were competing for a deal and Apple is said to have "aggressively pursued" Winfrey in order to make the multi-year partnership happen. Financial aspects of the deal have not been revealed, but CNNreports that Winfrey is expected to have "an on-screen role as a host and interviewer".