Netflix testing new 'Ultra Tier'

The online TV and movie service now offers three pricing tiers which range from £5.99 to £9.99.

She said: "We continuously test new things at Netflix and these tests typically vary in length of time". No comment was made on whether Netflix plans on testing this new Ultra subscription tier in the U.S. Sadly, both of those imply downgrading other levels of the service while making the new Ultra tier similar to what's now offered by the $13.99 Premium offering. The current rate for the Basic plan in Italy is EUR 7.99, with EUR 10.99 and EUR 13.99 for Standard and Premium. Similarly, the Standard plan may be downgraded to just one display.

This new tier will cost 16.99 Euros (~$20), an increase of 3 Euros (~$6) compared to the Premium tier, without any new additions. Pricing for the current plans are unchanged in this test, but the way the pricing is structured seems to be a way to disguise the price hike.

Netflix is trialling an expensive new membership tier that will anger those already paying for Premium access. In other words a price hike. Below you see pricing for Germany. The Basic plan lets subscribers view standard definition content on a single screen, while the Standard plan offers access to HD videos on up to two screens, and the Premium plan adds 4K Ultra HD on up to four screens.

In the wake of being named the number one choice for TV viewing, Netflix has been testing out a new payment option. Its website says the company may need to adjust prices to "respond to local market changes" such as taxes or inflation. The company said that they are "testing slightly different price points and features to better understand how consumers value Netflix" and the option is only being shown to some European consumers.

You might have to pay a lot more for your Netflix subscription if your account is regularly used on more than two devices.

  • Kyle Peterson