First Nike Kaepernick ad to air during National Football League opener

The management of a Colorado Springs sporting goods store has chose to stop selling Nike merchandise after the company featured Colin Kaepernick in a new marketing campaign, KRDO reports.

Over the last two seasons, TV ratings for National Football League games have sunk, although industry analysts (and Tom Brady) believe the protest controversy is only one of many possible factors.

The advert, titled "Dream Crazy", has Kaepernick narrating over images and footage of various athletes with inspirational stories, including National Basketball Association icon LeBron James, tennis star Serena Williams and Kenyan runner Eliud Kipchoge.

Kaepernick sparked controversy by kneeling in protest during the national anthem over social and racial injustice.

The ad's universal theme is about athletes pushing for bigger dreams.

Other athletes featured in the ad campaign include New York Giants wide receiver Odell Beckham Jr., skateboarder Lacey Baker and Seattle Seahawks linebacker Shaquem Griffin, who is an amputee with one hand.

It should be noted that most of those protesting against Nike's campaign are pro-Trump, white extremists, who are also sharing videos of them burning Nike products across social media, according to USA media outlet MailOnline. His case hinges on whether owners worked together rather than decided individually to not sign Kaepernick.

Nike revealed on Monday that Kaepernick would be at the centre of a new campaign to mark the 30th anniversary of the company's Just Do It slogan.

Earlier on Wednesday, James - who has a reported lifetime endorsement deal with Nike - showed his support the shoe manufacturer and its newest spokesperson.

The 1,500-person school is an NAIA-member school and its boycott will have much more symbolic impact - however large that actually is - than financial impact to Nike's bottom line.

Stephen Martin, owner of Prime Time Sports, says Nike merchandise makes up 40-50 percent of the store's inventory, including popular and pricey items. "I stand for anybody that believes in a positive attitude", LeBron James said Tuesday night at a Nike fashion show and awards ceremony in NY.

Trump, without offering evidence, said in a post on Twitter that the sportswear company was "getting absolutely killed with anger and boycotts".

  • Stacy Allen