Coca-Cola Explores Cannabis Infused Drinks

Shares of Aurora Cannabis Inc. were up as much as 17 per cent Monday after a report the marijuana producer was in talks with the Coca-Cola Company to develop pot-infused drinks.

"The space is evolving quickly", spokesman Ken Landers told Bloomberg.

Coca-Cola insisted "no decisions have been made at this time" and said it would not comment on further speculation.

And, according to another BNN Bloomberg report, Diageo PLC, the maker of Guinness beer, is also holding talks with at least three Canadian cannabis producers about a possible deal.

That makes such drinks a great opportunity for beverage makers to diversify their product lines and many have already begun to do so.

The company is reportedly watching the cannabis industry and is intrigued by the idea of drinks infused with CBD.

A partnership between Coke and Aurora would mark the first entry of a major manufacturer of non-alcoholic drinks into the market.

However, following the news, the Coca-Cola Company released a statement of their own, stating that, as of now, they were only exploring their options.

Canada legalised cannabis for recreational use in June this year. The company, with its iconic brands ranging from Coke and Sprite to Powerade, announced it will acquire the Costa Coffee chain for $5.1 billion in August, and has expanded into other products including juice, tea and mineral water over the past decade.

According to Business Insider, shares of Aurora jumped 15 percent during early Monday trading after the Coca-Cola report broke.

"We have no interest in marijuana or cannabis", read the company's short and terse sounding statement. For example, Heineken's craft beer Lagunitas recently launched Hi-Fi Hops, a beer-flavoured sparkling water with THC and CBD.

The potential product would include as an ingredient CBD, or cannabidiol, a non-psychoactive component in cannabis.

There is no guarantee that talks between the companies will be successful or that a commercial agreement would be made public, BNN Bloomberg reported.

  • Eleanor Harrison