Amazon to launch Alexa-powered microwave, amplifier, subwoofer, and more

Amazon to launch Alexa-powered microwave, amplifier, subwoofer, and more


Amazon's voice assistant Alexa isn't well integrated in smartphones like its competitors Siri, Bixby and Google Assistant. Among those could be a microwave oven, a subwoofer, an amplifier, and an "in-car gadget". Sonos released two speakers that feature Alexa.

Google and Apple have so far dominated the smart auto stereo market, and although there are a number of Alexa-enabled smart vehicle stereos on the market, this is a missing link for Amazon in its the Alexa-everywhere strategy. It's worth noting that the company launched an SDK to help auto makers integrate the assistant into their vehicle entertainment systems last month, so it may have had this in the works for quite some time. The company is expected to show them off at an event this month, CNBC goes on to note, according to an internal Amazon document. The company is reported to be working on a secretive home robot, as well, according to Bloomberg.

Earlier this year, Amazon acquired the smart doorbell maker Ring, which also makes devices that are compatible with Alexa.

At present, Amazon's smart speakers and many third-party speakers come with Alexa built-in.

Having its own home appliances also opens up a new sales channel for Amazon. Though Alexa already enjoys a very popular presence on the market, it faces growing competition from Google via its Google Assistant and Home products. But it looks like the e-commerce firm is planning to expand its hardware portfolio drastically with as many as eight devices if the latest report by CNBC holds some weight.

This marks Amazon's jump into the smart home appliances market, where it will directly compete with companies like GE and Sonos.

"We want customers to be able to use Alexa wherever they are", Bezos said in a statement in July.

  • Terrell Bush