Tim Cook defends pricing of new iPhones, says it's worth the money

Tim Cook defends pricing of new iPhones, says it's worth the money


Li Yiqiang, who bought a gold Hong Kong-version of the 64GB iPhone XR Max at the price of 9,800 yuan (HK$11,220) in Huaqiangbei, said: "If I place an order in the Apple Store, I have to wait for 10 days to get one".

iPhone fans began lining up outside the Apple Store at Westfield Century City at 2 p.m. Thursday in anticipation of the phone's debut Friday.

The new line of Apple phones will officially be available in the country from September 28. There are a few things you should know before emptying your wallet at the Apple store.

This year's demand isn't as extreme as the early years of the iPhone, or even last year with the iPhone X. The iPhone XS and iPhone XS Max have faster processors, camera improvements, and the Max offers a bigger screen.

Apple's iPhone XS and XS Max are finally finding their way into the hands of eager buyers willing to part with a minimum of $999 for the opportunity.

The new prices are R1,500 more than the starting prices of the previous iPhone X in South Africa a year ago. It should be noted that iPhone Xs Max is not just the biggest iPhone ever, it's one of the biggest smartphone available in the market. That's what appealed to Li Jun, who works for a trading company in Guangzhou and traveled to Hong Kong to pick up an iPhone XS for $1,265. It's hard to glean concrete conclusions at this early stage of the game but we should be able to gather a more solid understanding over the coming days and weeks.

You can buy an iPhone X, which is 95 percent as good as the new XS.

The two models will arrive with three storage variations: 64GB, 256GB and 512GB.

In my brief time with the iPhone XS Max this morning, it's clear to me I once again need to get used to triggering Reachability and start using it more often.

Digicape, South Africa's largest independent Apple retailer, have announced their prices, so let's start with the iPhones.

Apple also introduced iPhone XR. Apple no longer officially sells it, but you can find one on eBay for about $800.

The new iPhones look similar to their predecessor.

  • Terrell Bush