Amazon says 2018 holiday sales were at a record-breaking high
- Author: Terrell Bush Dec 30, 2018,
Dec 30, 2018, 3:00
Amazon.com reported a record-breaking holiday season as nowadays shoppers loaded their online baskets with the items from the Echo Speakers to Calvin Klein clothes, suggesting the consumer optimism is not being deterred by a tumbling stock market. The Alexa app is also sitting pretty atop both the iOS and Android app charts today, meaning thousands of you ignored our advice that the Amazon Echo was a crap gift.
Not that it's much of a surprise anymore, but the company said that customers ordered more items during the festive season than any other year, with its homegrown smart home products seeing a particularly big spike in demand. It looks like the virtual assistant wanted an off day this Christmas. Users used their Alexa devices to switch on linked light bulbs and queue up music. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.
Amazon Prime, another strategically important business for the company, also experienced a holiday season surge.
Due to the holiday season, Alexa was overloaded with requests.
Customers globally bought millions more Alexa-enabled devices this year compared with last; the all-new Echo Dot, Fire TV Stick 4K with the all-new Alexa Voice Remote, and Echo were the most-purchased devices on Amazon across all categories and manufacturers.
The dupe app claimed to be a guide to the users to set up the Amazon Alexa devices along with listing down various commands, however, actually didn't help at all.
But despite the disruptions and bad press, Alexa was the most popular app in the Apple App Store and Google Play store on Christmas Day, which in turn, describes people are still willing to trust Amazon's service.
Amazon reports that small- and medium-sized businesses had their best holiday season with items growing at a faster rate than retail sales.