Corn syrup in beer: It’s for fermenting, not as a sweetener
- Author: Terrell Bush Feb 06, 2019,
Feb 06, 2019, 8:40
The first of Bud Light's three Super Bowl ads screened during the game took direct aim at the ingredients used to make Miller Lite and Coors Light. "It was trying to drive the connection between high-fructose corn syrup and corn syrup, which I think is misleading". "This effort is to provide consumers transparency and elevate the beer category". The spot showed a medieval-era group pulling a big barrel labeled "CORN SYRUP" to castles representing rival brands Miller and Coors, where it's finally accepted by the latter.
"It went on to state that while it was "unfortunate" the Bud Light ad had stoked the "#controversy", the brewery brand thanks its competitor for the chance to "clarify the truth and remind beer drinkers that Miller Lite has more taste than Bud Light with fewer calories and half the carbs". Increasing food-allergy rates in the Western world are a vexing problem for experts who theorize that they could be related to the increasing use of antibiotics, rising number of C-sections and increasingly sterile environments.
SHAPIRO: So after millions of dollars spent throwing shade on corn syrup, the difference between Bud and others, according to Nestle, isn't much of a difference at all. One corn supporter filmed himself emptying cans of Bud Light into a bathroom sink.
During Super Bowl LIII, Bud Light ran multiple ads focusing on the fact that competitors Coors Light and Miller Lite are brewed using corn syrup while Bud Light is not. Anheuser-Busch proudly supports farmers and the agricultural community. We would love to discuss with you the many benefits of corn. Last year, the WSJ points out via stats from Nielsen, GoT was the most talked about show on Facebook and Twitter, and here are some of the other ways HBO plans to keep that going: HBO is planning a global scavenger hunt that will reportedly involved fans hunting around the globe for hidden iron thrones.
Consumers have made Bud Light the number one selling beer in the US because it's a quality light lager made with only four simple ingredients: water, barley, rice and hops.